Why would a customer need real-time data and analysis from a bulk cargo shipment? That doesn't make any sense. You wouldn't, but freight forwarders typically d

Why would a customer need real-time data and analysis from a bulk cargo shipment? That doesn't make any sense. You wouldn't, but freight forwarders typically don't move bulk cargo, they move containerized cargo. Bulk means the entire vessel hull is loaded with one raw materials commodity, like grains or minerals. Companies importing finished goods absolutely do want instant, automated status updates on where their goods are at, because that information helps them load-balance their supply chain to keep their warehouses and stores stocked at the right levels and evaluate the performance of their contracted manufacturers and logistics service providers. Supply chain managers absolutely want scorecards and dashboards and push status updates.