8 ms·
Interesting they decided to take the route of going through a publisher instead of the self-publish route as they did the first time around.
by gcheong 17y ago
Interesting they decided to take the route of going through a publisher instead of the self-publish route as they did the first time around.
- dsplittgerber 17y agoPossible reason: They didn't want to deal with publishers insisting they're "unproven" with their first book; better to do it on your own if you're sure about your fan base etc. Now, they have proven success and can demand much better terms.
- runevault 17y agoThere's also the alternate argument of doing it yourself the first time just to help build your community, then once you've pushed that as far as it can go, use mainstream media to help push you to the next level, since they have connections you likely can't get in any sane amount of time.
- aditya 17y agoThey said wanted to write a best-seller, so they literally sold out. :-) More here: http://37signals.com/svn/posts/1441-announcing-our-new-book-deal http://37signals.com/svn/posts/1441-announcing-our-new-book-...