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Well, to be fair, Color did not make anyone any money. The company sold in a fire-sale for less than the amount raised; and the only thing that founders / emplo
by SeoxyS 11y ago
Well, to be fair, Color did not make anyone any money. The company sold in a fire-sale for less than the amount raised; and the only thing that founders / employees likely got out of it was a mediocre retention bonus.
Not to mention, the idea wasn't necessarily worthless. It wasn't any worse than, say, Instagram. We only remember it that way because Instagram succeeded and Color failed.
- vram22 11y agoWhat was Color's idea? I had heard of it at the time, including the talk about the high funding for what may have been a simple idea, but did not check (partly due to reading about it being overhyped, probably). Something to with color and photos?
- SeoxyS 11y agoColor was an "elastic" social photo network based on shared locations. Elastic meaning that instead of having binary "friends" and "non-friends," your friendship with people is was a algorithmic strength value based on how often you shared photos from the same location. (Which would map to how often you were together or at least at the same events, presumably mapping to how close you are in the present.)
- vram22 11y agoInteresting, thanks.