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'I think the right initial metric is “do any users love our product so much they spontaneously tell other people to use it?' Question - is this a valid metric
by edanm 11y ago
'I think the right initial metric is “do any users love our product so much they spontaneously tell other people to use it?'
Question - is this a valid metric when talking about B2B companies? I would imagine there are plenty of B2B solutions which became huge, but which don't exactly have companies rushing out to tell everyone to use them.
I tend to think sama's question is only relevant for B2C, but I'd love to be proven wrong.
- baldajan 11y agoI would imagine it also applied for B2B. Think about apps like Coda, or services like GitHub. I remember using a task tracking system that I completely swore by and told everyone I knew about. All it did was track tasks and is very much B2B, but my obsession with its UI made me more productive and those became a talking point, where I'd always highly recommend it. Slack is another great example of a B2B co that passes that test.