Consumers like it because they don't see the cost of it because it's baked into the price of goods and services. There's also chargeback and consumer protectio

Consumers like it because they don't see the cost of it because it's baked into the price of goods and services. There's also chargeback and consumer protection services, which currently there is little market for. You just rely on Visa. With Bitcoin, there is opportunity for a market of escrow and resolution services. Right now, Visa works better, full stop. As Bitcoin improves, however, that could certainly change.