Because this is their chance to make a killing and they don't want to share with the rest of the children. Like most big bad arrogant businesses, the customer

Because this is their chance to make a killing and they don't want to share with the rest of the children. Like most big bad arrogant businesses, the customer is an afterthought. Luckily, the web is awash with alternatives. It's like the music business: there are little guys out there trying to get a break. Pay a little more and avoid the noid. Avoiding trends is good for the soul.