The hipster in your mind is a fairly recent invention and is the result of sales people carving a lucrative demographic out for themselves. Hipster in this art

The hipster in your mind is a fairly recent invention and is the result of sales people carving a lucrative demographic out for themselves. Hipster in this article is a different usage. It's based on the hipster type prominent 5-7 years ago (before they gave up on new tech and discovered their local farmers market [merging in with the folk punks and much less fashion interested community social worker types]). These were people who needed to know that the mattress industry is interesting and kind of a rip off before the rest of their social group did. Both types are annoying in different ways. The older nerd type is ultimately superior because although they are projecting superiority at least it's with novel factoids and saving money instead of a status play born out of morally superior consumption.