This is a problem. Tumblr the Community are at the mercy of Tumblr/Yahoo the Corporation. My partner is also a user of Tumblr, and according to her much of the

This is a problem. Tumblr the Community are at the mercy of Tumblr/Yahoo the Corporation. My partner is also a user of Tumblr, and according to her much of the community are dissatisfied with the direction the company is heading. Actually, now that I think about it, the strategies outlined in this article are more likely to strangle both Tumblr and Yahoo than save either of them. I'm almost tempted to start working on the-next-tumblr and see if it's possible to tempt all those users over to a platform better suited for their needs.