There's a really dishonest bait-and-switch going on here, though. Late in the article the author condedes that the company "probably pays a little more for its

There's a really dishonest bait-and-switch going on here, though. Late in the article the author condedes that the company "probably pays a little more for its raw costs because it only uses American suppliers." But there's no reason to assume that's a trivial difference. Plus you've got the cost of storage, marketing, etc. None of this definitively answers whether the company is massively overcharging, but it's certainly not open-and-shut.