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I wonder less about the product and more about the investment in this field. You can found your own drop-shipped mattress company with less startup capital tha
by hapless 11y ago
I wonder less about the product and more about the investment in this field.
You can found your own drop-shipped mattress company with less startup capital than a Subway franchise.
So why does Casper have $70MM in funding? What does that $70MM buy for investors?
- amk_ 11y agoThey are competing with mattress manufacturers, not furniture stores.
- exelius 11y ago> What does that $70MM buy for investors? A brand. They're building a brand that is synonymous with "mattresses by mail".
- c17r 11y agoLiterally as I was reading this a commercial for Casper's mattresses came on TV. Marketing effort would seem to be the bulk of it.