For this deal to have any kind of upside for Microsoft, they need to focus their energies on combining their search technologies and their AdWords technology an

For this deal to have any kind of upside for Microsoft, they need to focus their energies on combining their search technologies and their AdWords technology and ignore everything else, let the existing Yahoo org run it. Don't waste your efforts on branding, don't waste your efforts on trying to consolidate your data centers, keep your eye on the ball.