If this is indeed forced by content creators, I think it is counter productive. They will just give more incentive to Netflix (and Amazon and others) to create

If this is indeed forced by content creators, I think it is counter productive. They will just give more incentive to Netflix (and Amazon and others) to create they own content, as third part content lose them money. Perssonal view: the "Original Netflix Content" sign already give me a more value perception. Between a recycled TV show and a new one by Netflix, I always chose the new on by Netflix. So far I watched all of: Daredevil, Jessica Jones, Making a Murderer, House of Cards, Narcos, Sense8, Bloodline, Orange is the new black, Master of None, Better Call Saul. And I'll probably keep watching the next seasons of all of them. Outside of Netflix, I only follow the very best ones (IMO): Game of Thrones, Breaking Bad (that's over) and Walking Dead. What this means? I consume only the very best hits that these other content creators produce. For casual, day-to-day entertainment, that covers 90% of the time, I stay with Netflix.