"Don't be evil" was an internal slogan popularized by Google's founders. "Think Different" was an Apple marketing campaign in the late 1990s. That said, I agr

"Don't be evil" was an internal slogan popularized by Google's founders. "Think Different" was an Apple marketing campaign in the late 1990s. That said, I agree with you that both are pretty ambiguous in their relation to each company's operations.