Pretty good list but I think the author contradicts the notion and importance of iteration. No design doc and no code base is free from changes and improvements

Pretty good list but I think the author contradicts the notion and importance of iteration. No design doc and no code base is free from changes and improvements, particularly in startups. If you can't deal with changes, you probably should go work for an enterprise company where you spend half your time blowing hot air across the table. You can't just write once and leave it be, the problem with design mockups and wireframes is that they don't really encapsulate the element of interactivity, and certainly lack customer feedback. I also think designers and developers are very much alike even though we often bang heads. It's a creative process to write code, and I think a lot of people outside the circle don't appreciate how mentally draining "creation" really is.