All the great lasting products come with a strong sense of community, no matter the mechanic. Foursquare had that with its friend list and checkin scores. Once

All the great lasting products come with a strong sense of community, no matter the mechanic. Foursquare had that with its friend list and checkin scores. Once they removed that from the core app, it became this faceless product that left me in the uncanny valley of trust. Where is this score coming from I would ask myself everytime I launched the app? Maybe it was the failing of branding not to follow back up with OkCupid style of "hey did you know??" blog posts. Swarm was a cute project, reminded me a little of Gowalla but without that digital diary/passport that Gowalla had. So it felt like it was missing the other half of my life story. It's not JUST the weekly checkin score, but my entire journey I want easy access to.