WTF I'm just starting to read when they distract me with some overlay. That's when I closed the tab. I've encountered this shit a few times now. What gives? I

WTF I'm just starting to read when they distract me with some overlay. That's when I closed the tab. I've encountered this shit a few times now. What gives? I was just starting to gain interest in what I was reading. Then BAM distraction. I guess it wasn't that important to me after all.