I think this is lip service directed at international content owners as they expand globally. They might try and shut down access for a few of the current big n

I think this is lip service directed at international content owners as they expand globally. They might try and shut down access for a few of the current big names, but we all know this won't be effective longer than people can stay one step ahead. Netflix doesn't actually care about people using VPNs as long as they're collecting $10 a month. In fact if Netflix could do away with regional content restrictions entirely, they'd massively benefit. This is one of the two biggest reasons that Netflix is pushing into original content, second to only third party content getting more expensive/exclusive. Netflix doesn't have to deal with any of this if they own the rights to the content streaming on the service.