Why should I/they? If they're not willing to sell their (reasonably priced) product to me I end up with the choice: Don't watch it or pirate it. If I don't wat

Why should I/they? If they're not willing to sell their (reasonably priced) product to me I end up with the choice: Don't watch it or pirate it. If I don't watch it, they don't get my money and I don't get any enjoyment out of the product. If I pirate it, they don't get my money but I do get the enjoyment. Also they get possible word-of-mouth advertising. I fail to see any objective or moral reason as to why I shouldn't pirate in this case.