The thing is, if the site doesn't make it easy for me to accomplish what I want, then my emotional response is frustration. It doesn't matter how nice or pretty

The thing is, if the site doesn't make it easy for me to accomplish what I want, then my emotional response is frustration. It doesn't matter how nice or pretty your site is if I get frustrated before I have the chance to appreciate the design. I think trying to evoke a certain emotional response can really only be effective if it's not getting in the way.