Netflix doesn't own all of its Netflix published content. Sony owns House of Cards. Lionsgate owns Orange is the New Black. Netflix's early tv productions deal

Netflix doesn't own all of its Netflix published content. Sony owns House of Cards. Lionsgate owns Orange is the New Black. Netflix's early tv productions deals were similar to how regular TV purchased content. You custom order the show, but you only get "first run" rights. The production company keeps the rights to international markets and even re-run rights. In the USA, you can buy House of Cards episodes from Comcast and Netflix doesn't get a penny for it. This is unlike, say HBO, which owns control control of the content they create.