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Does this mean iOS 10 will have a system wide ad blocker and all apps will be required to allow their ads be blocked? Or, will there still be this split where

Does this mean iOS 10 will have a system wide ad blocker and all apps will be required to allow their ads be blocked? Or, will there still be this split where if you want unrestricted ads you need to make a native app instead of a web page/web app which coincidentally helps lock-in and potential makes Apple money if the app charges for anything

millstone 11y ago
iAds have never been "unrestricted." In fact the restrictions are quite strong, both on the content of the advertisement and any data collection [1]. If web ads had followed these guidelines, maybe content blockers would not be so compelling. [1] PDF: https://developer.apple.com/iad/content-guidelines/iAd_Content_Guidelines.pdf https://developer.apple.com/iad/content-guidelines/iAd_Conte...
- golergka 11y ago
  Don't let facts get in the way of anti-ad and anti-tracking hysteria.
- makomk 11y ago
  Their only restriction on data collection is that you have to ask them for permission first, and I suspect that's going away after this announcement that Apple are no longer directly involved in approving iAd campaigns. Meanwhile, iAd uses a whole bunch of tracking data including GPS for ad targeting, some of which Apple forbid competing mobile advertising networks from making use of. Also, I notice they forbid 'messaging that identifies the particular target for the campaign—for example, “Single men, 18–24, who live in Washington State, click here!”.' Presumably because if customers knew just how much Apple were helping advertisers target them, it'd spoil their whole we're-better-than-Google line.