Huh? The article uses "elitism" in the correct, unbiased sense. Here, http://en.wikipedia.org/wiki/Elitism http://en.wikipedia.org/wiki/Elitism: "Elitism is th

Huh? The article uses "elitism" in the correct, unbiased sense. Here, http://en.wikipedia.org/wiki/Elitism http://en.wikipedia.org/wiki/Elitism: "Elitism is the belief or attitude that those individuals who are considered members of the elite — a select group of people with outstanding personal abilities, intellect, wealth, specialized training or experience, or other distinctive attributes — are those whose views on a matter are to be taken the most seriously or carry the most weight.." Having specialist and extraordinary designers instead of letting programmers or "the crowd" design the product has arguably been the key to Apple's success.