What I'd appreciate would be if Google would start penalizing them in their search results, because they really degrade the experience. Literally 30 seconds ago

What I'd appreciate would be if Google would start penalizing them in their search results, because they really degrade the experience. Literally 30 seconds ago I did a generic google search ("small business loans consulting" in particular) and the second hit looked interesting...oops, it was a Forbes link, hit back.