Designing better mechanisms for dating sites doesn't have enough leverage on which dating sites become useful and valuable. Like, matching markets are well unde

Designing better mechanisms for dating sites doesn't have enough leverage on which dating sites become useful and valuable. Like, matching markets are well understood and very effective, but AFAIK there isn't anything in the online dating scene that works that way. It'd be straightforward to replace a Tinder-style swipe-fest with "put up profile & rank the profiles you see, then go on a date with the highest ranked profile that doesn't want someone they ranked higher". There's no point to doing that without a marketing budget.