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Customers just don’t like the idea of subscribing to software. We’ve seen that when Adobe discontinued Fireworks — that was one of our biggest sales day
by mangeletti 11y ago
Customers just don’t like the idea of subscribing to software. We’ve seen
that when Adobe discontinued Fireworks — that was one of our biggest sales
days. Adobe’s pitch was basically that you can now switch to Photoshop. And
many people said, I don’t really like Photoshop and I don’t want to pay for
it monthly, so let me see what else is out there.
Here I witness a very serious ignoratio elenchi. The market's response to "Fireworks is gone. Use Photoshop" was an immediate exodus of many Adobe customers, myself included. He has confused this with an apprehension to subscriptions.
- tomkin 11y agoPerhaps what he should have said was, that there is some apprehension to Adobe subscriptions. The price won't be "Price of Sketch"/"Date of next major version", that's for sure.
- mangeletti 11y agoWell, besides that, the point I'm making is that, in the example given, there is no implied relationship between Adobe switching to a subscription model and users abandoning Adobe for Sketch. There is, however, a relationship between Adobe giving up on Fireworks and users abandoning Adobe for Sketch.
- tomkin 11y agoAll I'm saying, really, is that if it comes down to giving my people a raise, or paying for Creative Cloud, the raise wins every time. Especially when the alternatives are better.
- jaredtking 11y agoHe does address this later in the paragraph. In the beginning, Adobe introduced subscriptions as an alternative to the normal paid upgrades. Then a few years after that, they switched to subscriptions only–that was another one of our biggest sales days. We could clearly see people don’t like the idea of subscriptions if they don’t perceive a very obvious justification for it.
- mangeletti 11y agoBut, that's not what happened with Fireworks. Adobe stopped supporting Fireworks, period. Even when they introduced the Fireworks subscription, they said they wouldn't release updates to it. IOW, Fireworks died and that is the reason everyone flocked to Sketch, et al.