The built-in waterproofing is a big deal. As is the sturdiness of the case. Doesn't matter if I'm biking, swimming, diving, snowshoeing, I can always have my Go

The built-in waterproofing is a big deal. As is the sturdiness of the case. Doesn't matter if I'm biking, swimming, diving, snowshoeing, I can always have my GoPro with me and I know it will always be available to take a video at a couple seconds' notice. I can't imagine I'd have the same confidence in a cheaper camera with a waterproof case add-on that I do in my GoPro. Also, the $130 I paid for the entry-level model was a good price.