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My understanding is that GoPro sells a small, rugged, waterproof digital camera that can easily be mounted on a bike/surfboard/whatever. It built a strong brand
by freyr 11y ago
My understanding is that GoPro sells a small, rugged, waterproof digital camera that can easily be mounted on a bike/surfboard/whatever. It built a strong brand due to its first-mover advantage in the action sports community.
But beyond its brand strength, has there been anything preventing the commoditization of the GoPro product?
- picardo 11y agoPatents, perhaps.
- topspin 11y agoYou would think that, but that doesn't appear to be the case. There are a plethora of GoPro clones available now. I count over 50 distinct brands offered via Amazon Prime and hundreds of models filling the spectrum. The "action camera" has indeed been commoditized and GoPro layoffs are not surprising.
- piokuc 11y agoMy feeling is they need to come up with something radically new to compete now. No idea what it could be. It'll be interesting to see how this market evolves.
- jimduk 11y agoYou need a certain amount of scale to stay close to the cutting edge (mobile) of imaging - GoPro uses the Ambarella chipsets and Sony sensors - if you want to talk to them directly (as opposed to 3rd parties), or the sensor manufacturers you need a level of scale/cash/backing. Also - in general its a tough market - if you look at the classic camera market their margins aren't great