4 ms·
I think if there's one thing Ford should be afraid of from Apple it's not taking marketshare, it's taking profit share. Apple has carved out exactly that slice
by femto113 11y ago
I think if there's one thing Ford should be afraid of from Apple it's not taking marketshare, it's taking profit share. Apple has carved out exactly that slice of the the smartphone market where you can make a profit, and left everyone else to fight over the no-margin remainder. Apple could conceivably do something similar in cars by building one or two models that compete directly with the most profitable cars (though it seems that all of Ford's profits actually come from big trucks--hard to imagine someone hauling a half-ton of manure in the back their rose gold Apple Pickup).
[1] http://www.autoblog.com/2015/04/30/ford-f-150-profit-per-vehicle/ http://www.autoblog.com/2015/04/30/ford-f-150-profit-per-veh...
- GFK_of_xmaspast 11y ago> Apple could conceivably do something similar in cars by building one or two models that compete directly with the most profitable cars If it were that easy, why hasn't anybody done it?
- femto113 11y agoBecause it is actually not easy? Keep in mind Apple has unprecedented resources so not easy is not really a problem for them, as Musk pointed out recently they've hired thousands of people to work on this. Also I think it has been done to some extent, Tesla's Model S is now (by some measures) the bestselling luxury car, and can probably be credited with accelerating BMW and Porsche moving towards all-electric vehicles.