4 ms·

I think that advertising is more likely an effect rather than a cause. The lottery knows their market.

• jrcii 11y ago
  It's probably a symbiotic relationship to some degree.
  • ben174 11y ago
    To a degree. But it would be silly to think Lotto would avoid marketing to a higher income demographic if they thought there was a chance they could get the same return from it. (Especially since the higher income demographic would have more money to spend).
    • jbangert 11y ago
      But marketing to a higher income demographic is considerably more expensive (per eyeball/impression). High income demographics are targeted with ads for high-margin goods (cars, vacations, fashion goods), which have 3- to 5- digit margins that can be used to advertise them, so there is more competition to target ads towards wealthier people.
      • TheOtherHobbes 11y ago
        The higher income demo would rather gamble on Wall St, where the odds are much better. Sometimes they fund startups and hunt for unicorns.