There was a TED talk where a woman tried to crack the algorithm for a dating site - and succeeded. She tried things like creating fake profiles to identify pop

There was a TED talk where a woman tried to crack the algorithm for a dating site - and succeeded. She tried things like creating fake profiles to identify popularity-provoking words (like "fun"), and eventually succeeded in creating the site's #1 most popular site, drawing thousands of responses. https://www.youtube.com/watch?v=d6wG_sAdP0U