4 ms·
Would love if anyone could help me understand what value is left at TNR. It seems a lot of people left and that sales were around 2000 issues a month. Not sure
by jmsdnns 11y ago
Would love if anyone could help me understand what value is left at TNR. It seems a lot of people left and that sales were around 2000 issues a month.
Not sure how to think about this.
- smt88 11y agoIts brand might have a non-negative value. Lots of brands have fallen into hard times and then reinvented themselves. Years later, people would look at the dip as an anomaly. Buying TNR at a low price could certainly be cheaper than starting entirely from scratch.
- ghaff 11y agoMaybe. But a (valuable) brand is associated with a variety of specific characteristics/values/"promise"/etc. If you want to do something with the brand that is consistent with those, great. But, if it's not consistent, the associations that people bring to the brand can actually be a negative.
- drumdance 11y agoWith a publication like the New Republic, it all comes down to the editor. They've had some great, often controversial, editors over the years. If the buyer can bring or find someone like that, they have a good chance. Otherwise it will just be another aimless click-baity web site.
- gozur88 11y agoI'm not convinced a wealthy buyer couldn't put together something like HuffPo and get a wider audience for less money.
- drumdance 11y agoMaybe, but even with HuffPo you have a really strong editor/publisher in Ariana Huffington. You may not like her but there's no question she's been a force in making them relevant.
- paulpauper 11y agoI'm sure the domain has value. It can re-brand itself as another user-submitted content farm like Forbes and Fortune