I think the problem is that when a big brand like Mozilla back a project, everyone else in the community not directly involved with Mozilla sits back and waits

I think the problem is that when a big brand like Mozilla back a project, everyone else in the community not directly involved with Mozilla sits back and waits for something to happen. Everyone assumes that "Mozilla" will do the work and that a project will magically appear, be maintained and continue to grow needed features, except for perhaps the odd drive-by contribution. In fact, the opposite needs to happen. For a project to grow, it needs to attract core contributors, not repel them. This is especially true if the project's core contributors don't have an obvious business model to help pay for their time.