The comments in this thread evidence what a great ploy this was. First, Outrageous CEO generates a mild uproar, irritating nerds, and generating press. Irritat

The comments in this thread evidence what a great ploy this was. First, Outrageous CEO generates a mild uproar, irritating nerds, and generating press. Irritated nerds tweet about T-Mobile, causing it to trend. Bonus: everyone is branded for several minutes by the big pink T in the background of the video. Second, he issues the apology. TechCrunch article. Twitter. More press for T-Mobile and Binge On. Everyone opines on the matter as if any part of it is meaningful. Next, he'll meet with the EFF and make a pledge to support them. More chatter, more branding, and now some goodwill to boot. Net result: Everyone is talking about T-Mobile instead of their competitors.