To be fair, the ice bucket challenge was effective in both marketing and donations. They raised well over $100 million across multiple charities. I do agree th

To be fair, the ice bucket challenge was effective in both marketing and donations. They raised well over $100 million across multiple charities. I do agree that there is a false sense of contribution with "liking" and sharing. Sharing can be effective, but it can't be effective without those who actually take action beyond sharing.