“Acquiring [MelOn parent company] Loen gives Kakao a massive music content library as well as a pipeline for future content. [The app’s] current businesses are

“Acquiring [MelOn parent company] Loen gives Kakao a massive music content library as well as a pipeline for future content. [The app’s] current businesses are built around K-pop and domestic artists, and they will continue to build on their success.” Being a heavy supplier of K-Pop is probably very strategic. K-Pop appears to be a valuable cultural export, and I imagine domestically it holds up quite well too. Here are some links related to global interest in Korean culture and pop culture: - https://en.wikipedia.org/wiki/Korean_Wave https://en.wikipedia.org/wiki/Korean_Wave - http://www.economist.com/news/books-and-arts/21611039-how-really-uncool-country-became-tastemaker-asia-soap-sparkle-and-pop http://www.economist.com/news/books-and-arts/21611039-how-re... - http://business.financialpost.com/news/retail-marketing/how-korea-became-the-worlds-coolest-brand http://business.financialpost.com/news/retail-marketing/how-... Just musing...