IIRC, Apple currently dominates the profit margin on computers even though it doesn't dominate volume, thanks to its ability to sell value. The very nice thing

IIRC, Apple currently dominates the profit margin on computers even though it doesn't dominate volume, thanks to its ability to sell value. The very nice thing about this (if true) is that it will allow Apple to continue to mercilessly drive prices down while continuing to invest in R&D. That's exactly what they did with iPods and laptops, and it must be insanely difficult to compete with them. Can you imagine rolling out a product priced at $450 knowing Apple could put the iPad on sale for $400 and still make money? What are you going to do, break even at $400 only to watch them sell it for $350 and outsell you and still make money?