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Yes, my company is constantly talking about millennials as a group. I feel like way too much is ascribed to my being in the 20-36 year old age group.

by gtk40 11y ago

sanderjd 11y ago
36 year olds have about as much in common with 20 year olds as 20 year olds have in common with 4 year olds.
- gerbilly 11y ago
  These pseudo 'generations' like Millenials, Gen-Y, Gen-X etc are really just marketing demographics that have become mainstream. Probably 36 year olds shop similarly to 20 year olds. Food for thought: Some say capitalism distorts and invades our language. This is why church groups have annual general meetings, and why ministers wear suits. It's why terms like 'cost benefit analysis' creep into settings like child care and recreational activities. It's why teachers say to kids: 'Can you not hit people going forward?' It's why on the news 'people' are referred to as 'consumers' and so on.
  - marshray 11y ago
    It made a lot more sense to talk about 'boomers' which was (and still is) a large demographic bulge. It worked so well that people got used to the idea that there should be a term for each successive generation. But obviously it's been extended beyond meaningful utility.
  - deleted 11y ago
    [deleted]
  - gtk40 11y ago
    I'm not sure how true it is even from a marketing perspective. 36 year olds tend to be parents (anywhere from newborns to teenagers), whereas 20 year olds tend to be in college or living at home.
- gtk40 11y ago
  Exactly. I work as a developer for a company that could broadly be described as retail, so our company portal has articles targeted to individual locations. I see titles like "Should you hire millenials?" and wonder how they could possibly get around this. My supervisor at the time was encouraged to take a class on managing millenials. He was born in the early 80s, married for a while, and has a kid in middle school. He thought it was very weird to take the class as a "millenial."

Yes, my company is constantly talking about millennials as a group. I feel like way too much is ascribed to my being in the 20-36 year old age group.

by gtk40 11y ago

Yes, my company is constantly talking about millennials as a group. I feel like way too much is ascribed to my being in the 20-36 year old age group.

sanderjd 11y ago

36 year olds have about as much in common with 20 year olds as 20 year olds have in common with 4 year olds.

gerbilly 11y ago
These pseudo 'generations' like Millenials, Gen-Y, Gen-X etc are really just marketing demographics that have become mainstream. Probably 36 year olds shop similarly to 20 year olds. Food for thought: Some say capitalism distorts and invades our language. This is why church groups have annual general meetings, and why ministers wear suits. It's why terms like 'cost benefit analysis' creep into settings like child care and recreational activities. It's why teachers say to kids: 'Can you not hit people going forward?' It's why on the news 'people' are referred to as 'consumers' and so on.
- marshray 11y ago
  It made a lot more sense to talk about 'boomers' which was (and still is) a large demographic bulge. It worked so well that people got used to the idea that there should be a term for each successive generation. But obviously it's been extended beyond meaningful utility.
- deleted 11y ago
  [deleted]
- gtk40 11y ago
  I'm not sure how true it is even from a marketing perspective. 36 year olds tend to be parents (anywhere from newborns to teenagers), whereas 20 year olds tend to be in college or living at home.
gtk40 11y ago
Exactly. I work as a developer for a company that could broadly be described as retail, so our company portal has articles targeted to individual locations. I see titles like "Should you hire millenials?" and wonder how they could possibly get around this. My supervisor at the time was encouraged to take a class on managing millenials. He was born in the early 80s, married for a while, and has a kid in middle school. He thought it was very weird to take the class as a "millenial."