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Less than a month ago, I had never even heard of Lady Gaga before. Ever. Then I read a nearly obsessive review of her on a social networking site. Then I notic

by koanarc 17y ago

Less than a month ago, I had never even heard of Lady Gaga before. Ever. Then I read a nearly obsessive review of her on a social networking site. Then I noticed her showing up on last.fm profiles and other music websites. Then I started seeing her name in every other blog I came across. Then I saw her all over the front pages of mainstream news sites. Now I'm reading about her on a TECHNOLOGY/STARTUP news aggregator, of all places. I still haven't taken the time to listen to her music, but I'm already impressed. I'm sure I just wasn't paying attention, but Lady Gaga went from occupying absolutely zero braincycles in December to becoming a name that I have heard literally every other day from every other outlet for the past four weeks. I've been crossing more hype about her than for the iPad. Like TFA, I couldn't hazard to say whether or not she's just "another fleeting pop novelty," but she's obviously doing something right.

electromagnetic 17y ago
I was personally surprised how much of her music I'd heard simply passively listening to the radio; short car rides, coffee shops, stores, etc. I'm not exactly her target demographic, I generally hold a strong dislike for pop/dance music. However, she's a talented singer (doesn't lipsync), a great writer and she's a talented pianist, so I have to give her credit for that (or rather, she doesn't lose any credit for being talented, unlike the thousands of other craptastic musicians making millions). I'd even go as far as recommending her music. She's certainly a prodigy, but the question is whether she'll burn out or not.
anigbrowl 17y ago
Yeah, I am not really interested in the music - she's good, I'm just not a fan or anything. I posted it here because I thought the article had interesting insights about branding and media awareness that would be useful to startups.

by koanarc 17y ago

electromagnetic 17y ago

I was personally surprised how much of her music I'd heard simply passively listening to the radio; short car rides, coffee shops, stores, etc. I'm not exactly her target demographic, I generally hold a strong dislike for pop/dance music. However, she's a talented singer (doesn't lipsync), a great writer and she's a talented pianist, so I have to give her credit for that (or rather, she doesn't lose any credit for being talented, unlike the thousands of other craptastic musicians making millions). I'd even go as far as recommending her music. She's certainly a prodigy, but the question is whether she'll burn out or not.

anigbrowl 17y ago

Yeah, I am not really interested in the music - she's good, I'm just not a fan or anything. I posted it here because I thought the article had interesting insights about branding and media awareness that would be useful to startups.