In software, there's a whole industry around this: we call it SaaS and/or cloud services. And in fact, it's basically what it means to be a 'services' company.

In software, there's a whole industry around this: we call it SaaS and/or cloud services. And in fact, it's basically what it means to be a 'services' company. Your customers are paying you to move that liability I mentioned onto your balance sheet instead of theirs.