I think GitHub is being more popular among "non-developers" because version control is beneficial for all sorts of projects. My favorite example of a "non-prog

I think GitHub is being more popular among "non-developers" because version control is beneficial for all sorts of projects. My favorite example of a "non-programming" project is Hadley Wickham's Advanced R book (http://adv-r.had.co.nz http://adv-r.had.co.nz) which is hosted on GitHub and powered by Jekyll, knitr, and pandoc. I hope more authors decide to publish this way.