So, in a nutshell, these guys are saying that (a) it's too easy to get a misleading cert and (b) they make it easier to get a certain kind of cert. That's goin

So, in a nutshell, these guys are saying that (a) it's too easy to get a misleading cert and (b) they make it easier to get a certain kind of cert. That's going to be a hard sell. They need to make a case that non-EV certs are worthless not only in terms of security but to consumers - i.e. that you, the certificate buyer, will lose business. Then they need to explain why EV certs are better, and lastly how that superiority can be preserved even on a shorter acquisition timeline. They do none of that. The article is not only too pitch-y for HN, but it's also a poor pitch.