3 ms·
His influence extended well beyond music. He was the first to make use of Celebrity Bonds. [1] While it's true that Bowie Bonds didn't ending doing very well
by ryporter 11y ago
His influence extended well beyond music. He was the first to make use of Celebrity Bonds. [1] While it's true that Bowie Bonds didn't ending doing very well for investors, the principle behind them is sound. By bringing in investors to share his financial risk, Bowie was able to buy the rights to his songs.
[1] https://en.wikipedia.org/wiki/Celebrity_bond https://en.wikipedia.org/wiki/Celebrity_bond