Yes, I was criticizing the whole industry. Publishers abuse the tools ad tech provides to basically steal money from brands and often at the expense of consumer

Yes, I was criticizing the whole industry. Publishers abuse the tools ad tech provides to basically steal money from brands and often at the expense of consumers. Brands are so eager to cut costs, they ignore the basic principal that you get what you pay for. Big agencies use these tools to mask hidden profits. VCs invested gleefully at the opportunity to "disrupt" the agency business. And the anarchistic emergence of ad tech is what's made this all possible.