>Nobody can figure out what Yahoo is really for any more. This is the key to their problems. Companies need to be able to articulate very specifically: this is

>Nobody can figure out what Yahoo is really for any more. This is the key to their problems. Companies need to be able to articulate very specifically: this is what we do and who we are. Everything else follows from there. Yahoo's answer to this is, "We're a media company" and no one knows what that means including Yahoo.