I work in the ad-industry. Many of the concerns here are true. If you are like me, you use ad-blockers and ghostery with much reason. But the main problem is t

I work in the ad-industry. Many of the concerns here are true. If you are like me, you use ad-blockers and ghostery with much reason. But the main problem is that the current model has been and still is extremely profitable. Ad-tech helps business grow their revenues. Click-baits, user tracking, pop ups, targeted ads... all these things exist because they make incredible amounts of money for many involved parts (publishers, ad-platforms, audience analyzers...), and because the majority of internet users are not like you and me, and they do respond to ads, click on them (or are tricked to do so) and don't give a shit that they are being profiled for profit. I think, as users are more aware and ad-blockers become the default (which is awesome), we will move into a model where you either accept the ads (possibly better integrated), or pay, or find it more difficult to visit some sites (there will always be ways to circumvent). Ad-industry will never be truly on the side of the random internet users, as they are not the ones paying the ad-tech companies (publishers do). In any case, the ad-industry will continue on its own ways, perhaps less intrusively (most of what makes ad-tech you don't even see it, the ads are just the tip of the money making iceberg). This illustrates it very well: http://performancemarketingassociation.com/wp-content/uploads/DISPLAY-LUMAscape_full.jpg http://performancemarketingassociation.com/wp-content/upload...