You mean "Native advertising": https://en.wikipedia.org/wiki/Native_advertising https://en.wikipedia.org/wiki/Native_advertising Do you really want to read hal

You mean "Native advertising": https://en.wikipedia.org/wiki/Native_advertising https://en.wikipedia.org/wiki/Native_advertising Do you really want to read half of an article just to find out you wasted your time because it turns into an sponsored article (advertisement of a product)? People hate blog spam here on HN. And often as well other forms of "native advertising" like the slightly yellow colored sponsored search results on Google or your example of sponsored feed posts on Facebook and Twitter. What you probably mean with "experience is the ad" is more what is called product placement in movies, games and theme park rides.