3 ms·

Would your provide some more detail or reasoning here?

• brtt 11y ago
  Presumably, statement (emphasis on effective) was based on the inference that content would be more relevant given additional AIO/behavior parameters. But programatic opponents could cite URL masking and other fraudulent practices that are rampant across ad-tech.
  • phamilton 11y ago
    See my follow-up. It's about more than just relevance.