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The way I remember it is that, before Adsense, lots of websites used terrible ad networks based on popovers, popunders, impossible to ignore flashing animations
by danmaz74 11y ago
The way I remember it is that, before Adsense, lots of websites used terrible ad networks based on popovers, popunders, impossible to ignore flashing animations, etc. etc.
The situation greatly improved AFTER Adsense made it more remunerative for most legitimate websites to run what were originally text-only, non-invasive ads. Yes, with tracking, but much less annoying.
My impression is that falling CPM revenues are bringing us back to how it was before Adsense.
- frik 11y agoInitially, AdSense "served ads that related contextually to the content on a web page". (text-only, non-invasive ads, fair revenue) What you nowadays mean with AdSense, the ads that follow you around (tracking, little revenue) started in 2009/10: "Google AdSense started using search history in contextual matching to offer more relevant ads". [my pov: this started a new Ad Tech boom which is now again on a tipping point and waiting for another disruption - because site owners get little revenue and it sucks for end users (crash browsers, drain batteries, too invasive, already own advertised the products)] https://en.wikipedia.org/wiki/Adsense#History https://en.wikipedia.org/wiki/Adsense#History