> AdSense gave the opportunity to many small-to-medium sites to earn a decent living. If you take that away you could break the very fabric of the web, which in

> AdSense gave the opportunity to many small-to-medium sites to earn a decent living. If you take that away you could break the very fabric of the web, which in my opinion is content generated by hobbyists and dedicated communities. It's easier and cheaper than ever to run your own website or community forum - and the vast majority of these that exist are not significantly funded by advertisements. Ads don't make money on a small scale, as every mobile game developer will happily explain. I think that it's very unlikely the web would lose significant value through losing third-party ad companies.