The EU are demanding just that. That personal data is only used if it's freely, and unambiguously, given, Which is what EU law requires. Despite the scare stori

The EU are demanding just that. That personal data is only used if it's freely, and unambiguously, given, Which is what EU law requires. Despite the scare stories, it is actually possible to legally work with personal data. Let's be honest, shadily sneaking people into giving personal data (like YayView) is not "freely given consent". Facebook doesn't tell you that the FBI/NSA can spy on your data, so it's not unambiguously given consent.